Workplace Signage: Where And When It’s Needed Most

As we return to the office, here’s how additional workplace wayfinding signs can help to remind employees of new safety measures.

As cities begin to reopen post-COVID-19 shutdown, employers are making plans for the phased reintegration of employees to their offices. If there’s one major takeaway from this event, it is the realisation that the contemporary office, designed for collaboration, flexibility, creativity, and in many cases a “wow” factor, are not aligned with the new reality we now live in. It is certain, at least for the near future, office design will evolve to accommodate safety and comfortability. As a result, design firms are being engaged by companies to support their return to work efforts through seating strategies, signage, and workplace wayfinding intended to support safe and healthy office behaviours. These additional signs are meant to remind employees of emotional health support resources, supply reassurances around safety measures, and generally welcome employees back. These communications tend to fall within three main categories: Social Distancing, Office Flow, and Hygiene.

Workplace Wayfinding

Keeping Your Distance, While Remaining Connected

Social distancing has proven to be one of the most effective deterrents to the spread of the coronavirus, but maintaining this within offices presents its challenges. To properly social distance in the workplace, companies need to reexamine the proximity of their employees to one another. However, there are some companies that are taking it further by asking for plans that include up to 10 feet of radial distancing between seated employees. The result of any of these plans is a net capacity reduction typically in the 30-50 percent range. This raises an array of additional challenges for employers as they’re forced to make choices based on who is deemed essential, and then develop a criterion around that.

safe workplace practices

Within the office itself, beyond the reduced desk occupancy, social distancing is being reinforced across floors in several ways. We’ve all seen the various forms by which six-foot distancing is being expressed in public, for instance at the supermarket, or at other essential operations. Along these lines, design firms are developing floor markers to indicate proper social distancing. Some even come in multiple sizes, larger ones for exterior spaces like lobbies and reception areas, and smaller ones for interior spaces. These smaller types are generally placed within kitchens, outside of toilets, and around shared spaces where the need to wait can arise. They are made of vinyl and employ an adhesive appropriate for either non-porous flooring or carpet depending on the intended placement. In addition to the floor markers, general social distancing is being reinforced on signage, as well. Standing banners, stanchion signs, and wall-mounted solutions with a variety of messaging related to safe office practices are all good practice. These typically include reminders to observe six-foot distancing and are placed at entrances, within lift lobbies, and throughout office spaces. These signage plans can be accompanied by detailed floor plans for location, elevations for installation, and upon request, 3D renderings for internal communications.

6 feet apart wayfinding

Finding Your (Office) Flow

Getting around the office comes with some new behaviours as well. Just getting from your desk to the kitchen, the printer, or your supervisor’s desk comes with new concerns. To minimise the cross-flow of people, companies can implement workplace wayfinding strategies to optimise one-way traffic patterns within the various corridors and aisles of the office floor. Once these have been mapped and approved, floor marker arrows are installed to indicate preferred travel patterns. Additionally, companies can mark “hotspot” areas where one-way traffic is simply not possible, with unique floor markers. These are warnings to make people aware that they may encounter another individual and should be cautious, typical around bathrooms, pantries, and entrances. The truth is, some of this is simply unavoidable, as many offices do have corridors and aisles that have to accommodate two-way traffic.

kitchen Wayfinding

Health and Hygiene

Aside from distancing and office flow, hygiene is the other major player in curbing the transmission of COVID-19 (as well as any virus). There’s a variety of signage around this which includes hand wash, use of masks, disinfecting shared spaces, and other reminders. Employers are also requiring masks within the office with the exception of when at your desk. Masks are worn primarily for the safety of others, and we’re seeing it’s generally accepted at this point that when at your desk you are distanced enough to be a non-threat without one. As a result, reminders to put one on when away from your desk have become necessary. To further mitigate health risks, shared technology, elevator buttons, and general cleanliness are all being reinforced at key points of contact, as well.

Workplace Wayfinding

Driving Connections and Building Community

Often, companies ask designers to interpret their brand’s identity through spatial and experiential design solutions. Office spaces are a physical embodiment of a brand’s essence, and this has been growing in importance over the last several decades as employee expectations for meaningful workspace has increased. What we’ve found, however, when it comes to the type of signage needed in relation to COVID-19 return to office efforts, is that these are not brand opportunities. While there are some instances where brand colours make sense, as well as some limited instances of logo use, these are generally not creative endeavours. It’s typical for companies to want complimentary aesthetics, but also a clear delineation between permanent signage and these temporary measures.

It’s important for these messages to stand out and carry a certain level of urgency without being overwhelming or alarming. Finding a balance between firm communication, helpful reminders, and comforting reassurances is the ultimate goal. Workplace wayfinding goes beyond the need for brand identity – it’s about people and how they connect with one another in a space that is governed by new rules. It’s admittedly a tricky balance to strike, but as this evolving situation requires ongoing assessment and flexible strategies, we expect the end result to be effective and helpful.

You can read the full article in Workplace Design Magazine